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Identity

UBER

The project is an identity design for a transportation network company Uber.

“IT IS A HAPPINESS TO WONDER; IT IS HAPPINESS TO DREAM.”

— EDGAR ALLAN POE

The project is an identity design for a transportation network company Uber.

I recreated ‘Uber’ brand and let it become a unique and high-end transportation network company. At the same time, I focused on the private service selling point in the market and designed a suitable and powerful identity system for this company.

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