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Fashion, Identity

EQUIPMENT

A retail and product identity program design.

“ALWAYS BE ON THE LOOKOUT FOR THE PRESENCE OF WONDER.”

— E.B. WHITE

 

A retail and product identity program design.

Gold logo

I chose EQUIPMENT Femme for this project and redesigned their entire product image and identity system. I wanted it become to a unique and high-end fashion company. I focused on the ‘Modern Woman Life Style’ selling point in the market and designed a powerful identity system for this company.

03_Branding Identity Mock-up V

04_Branding Identity Mock-up V2hangerBranding Identity Mock-Up Vol4